How to Make Sure the Hype is Right

Posted by on Mar 30, 2013 in Blog | No Comments

Originally Published in The Stage March 2013 When the bloggers West End Whingers christened Love Never Dies as Paint Never Dries, the show’s composer, Andrew Lloyd Webber, wailed that the online community of bloggers and Twitter users were destroying theatre by commenting on previews. He wasn’t the only one to moan at the increased exposure that the […]