Are subscriptions the best way to build audience loyalty?

Posted by on Jun 26, 2014 in Blog | No Comments

Originally published in The Stage, June 2014 What do you do in New York if you want to attend a season of high quality theatre? The answer for many is to invest in a subscription to a theatre. Subscription theatres in Manhattan are big business. Without government subsidy, relying on a loyal group of bookers to subscribe […]